Give Your Students a Language for Feelings They Can't Name Yet
A story world of five characters that gives children a shared language for feelings — no curriculum, no training, no worksheets.
Ages 5–13 · CASEL-aligned · No training required
The Problem
You see it every day. A child shuts down. Another lashes out.
They don't have the words — and neither do you in that moment. Traditional SEL programs take 6 weeks to train, cost $5,000+ per school, and still don't give children a language they'll actually use.
What if the language was already built into a story they loved?
0 weeks
Average training time for SEL programs before a teacher can even begin
$0+
Per-school cost for most SEL curricula
0 minutes
Training needed to start using Snowballs
Why These 5 Feelings?
Kids already know anger, sadness, fear, and joy.
Every SEL program teaches those.
Snowballs names the second layer— the quiet feelings that build underneath the big ones. The comparison that triggers the anger. The doubt that causes the shutdown. These are the feelings no one teaches — because they didn't have names. Until now.
First Layer (already taught)
Anger · Sadness · Fear · Joy · Disgust
Second Layer (Snowballs)
Comparison · Doubt · Worry · Rumination · Overwhelm
Coming Next
Loneliness · Shame · Grief · and more — each with their own character, workbook, and modules.
How It Works
Six Steps. No Curriculum Binder.
Just a book, a pad of cards, and a classroom full of children who finally have names for the things they feel.
Read the Book
Children meet the 5 characters. By the end, they have names for feelings they recognized but couldn't articulate.
Morning Check-In
Each child circles which Snowball they're feeling and marks the level. No disruption. No discussion required.
Read the Room
A quick scan of the room: mostly Flurries, two Snowfalls, one Blizzard. You know exactly who needs you today.
Blizzard Pass
A child signals they need help — without a word, without disrupting class. You respond. No drama. No escalation.
Feeling Journal
Daily reflection builds vocabulary over weeks. Drawing-based for ages 5-7. Writing for 8-10. Identity-level for preteens.
The Language Travels Home
Children use the same characters with parents. Same words, same understanding. The language bridges school and home.
The Emotional Compass
The Snowball Scale in Your Classroom
Four levels. From a Flurry to an Avalanche. No words required. When a child holds up an Avalanche card, you know before anyone speaks.
Three Blizzard check-ins before 9am tells you something before anyone explains. The scale turns emotional data into a classroom-level signal — instantly, silently, daily.
Meet the Cast
The 5 Snowball Characters
Every teacher recognizes these children. Snowballs gives each of them a character they can point to and say: "That one. That's what I'm feeling."
Compare Bear
Envy · Comparison · Self-worth
"Shows up when another child gets picked first, gets a better grade, or has the toy they want. The child who watches what everyone else has and feels like they're never enough."
Not-Yet
Doubt · Growth · Becoming
"The child who says 'I'm fine' but isn't. Hides behind a mask. Won't ask for help. Believes everyone else can do it and they never will."
Iffy
Worry · What-ifs · Uncertainty
"The child who worries about the test, the fire drill, the substitute teacher, everything. Asks 'what if?' twelve times before lunch."
Loopy
Rumination · Repetition · Stuck Thoughts
"The child who can't let go of the thing that happened at recess. Still thinking about it at 3pm. Goes around and around the same thought until they can't concentrate on anything else."
Over-Ollie
Overwhelm · Shutdown · Freeze
"The child who shuts down when there's too much noise, too many instructions, too many feelings at once. Not defiant — drowning. Can't process, can't respond, can't move. Over-Ollie names the freeze so the child doesn't have to."
Try It Yourself
Which Snowball Are You Feeling Right Now?
This is what your students will do every morning — but with a simple card instead of a screen.
❄
Which Snowball Are You Feeling?
Answer 4 quick questions. Find out which Snowball character matches how you're feeling right now.
Clinical & Framework Alignment
Built on Evidence. Aligned with What You Already Use.
Snowballs is not a replacement for your SEL framework. It's a shared emotional language that makes every framework work better.
CASEL Aligned
Maps to all 5 CASEL core competencies.
Narrative Therapy
The feeling is a character, not the child.
CBT Principles
Thought identification and cognitive reframing through story.
Somatic Awareness
"Where do you feel your Snowball?" bridges mind and body.
What Educators Say
From Teachers Who've Used Snowballs
The first SEL resource my students actually talk about at home. Parents are texting me asking where to buy the book.
Ms. Rodriguez
3rd Grade Teacher
I had a student hand me a Blizzard Pass instead of throwing a chair. That's the whole review right there.
Mr. Chen
School Counselor, K-5
We tried Second Step. We tried Zones. Snowballs is the first thing our teachers didn't need a training day for.
Dr. Williams
SEL Coordinator, District Level
Testimonials from pilot program participants. Names changed for privacy.
Pricing
Start Small. Every Child Gets Their Own.
The Starter Kit stays in the classroom. The workbooks go with the child.
Try One Character
$99
- Hardcover storybook
- Snowball Scale poster
- Teacher guide for 1 character
- 15 student workbooks
Classroom Starter Kit
$249 one-time
- Hardcover storybook
- Snowball Scale poster
- 5 character cards (classroom display)
- Daily check-in cards (reusable)
- Blizzard Pass cards
- Teacher guides for all 5 characters
Student Workbooks
$12 / student / character
- 8-module activity workbook
- Feeling Journal included
- L1 (5-7), L2 (8-10), or Preteen (11-13)
- Consumable — each child keeps theirs
Student Workbook Bundles
Volume pricing: 100+ students $50/complete · 300+ students $38/complete
Need a Quote?
Tell us your school size, grade levels, and which characters you want to start with. We'll send a custom quote with volume pricing and a purchase order form.
POs, budget cycles, and grant funding all accepted.
Request a QuoteYear Two Is Just Workbooks.
The Starter Kit stays in the classroom forever. No annual fee, no renewal negotiation. End-of-year email: "Same order as last year?" One click.
Pilot Program
Try Snowballs Free for 4 Weeks
No commitment. No credit card. We send you the kit, you use it, you tell us what happened.
What's Included
- 1 hardcover Snowballs book
- 5 character cards for classroom display
- 30 daily check-in card pads (4 weeks' supply)
- Snowball Scale poster (A3)
- Teacher quick-start guide (1 page)
- 10 Blizzard Pass cards
- 5 Feeling Journals (sample set)
FAQ
Questions Educators Ask
Bring Snowballs to Your School
Every path leads to the same place — a classroom full of children who finally have words for what they feel.
Request a Quote
School-wide pricing for your exact needs. POs accepted.
Download Free Samples
Check-in cards, Snowball Scale poster, and teacher quick-start guide.